In the future, Amazon and Wholefoods envision a service that puts these groceries straight into your fridge.
#The next big thing in business code
You can give the delivery person an Amazon key code to access your house and have your groceries delivered just inside your door or your car. You can now order your groceries from Amazon Wholefoods on Alexa.
#The next big thing in business tv
Guests can use Alexa for things like turning on the TV or ordering room service. To put it simply, they are investing in creating a personal digital assistant for everyone, and in the process, the future of marketing.Ī Domino’s case study shows that one in five customers who can order a pizza with ‘one click’ through the pizza chain’s Easy Orders option, asked Amazon Alexa instead, only two months after making the feature available in the UK.Īmazon teamed up with Marriott Hotels to increase their guests access to their amenities with Alexa, through the voice-controlled Echo device. Both Amazon and Google have acquired smart home device companies like Amazon Key, Ring, Nest and others to really start connecting the experience of ordering online and having this delivered to your home or car seamlessly. But that’s not all they are investing in. Google and Amazon are both investing significantly in smart speakers, digital assistants and AI platforms to ensure customers continue to start their ‘end to end’ retail experience with them.
Platforms that will not only develop deeper relationships with customers, by making their lives simpler, but also platforms that will attract billions in marketing dollars. Make no mistake, these are search and commerce platforms.
Siri, Google Now, Alexa, and voice and AI platforms like WeChat already exist on our devices and are becoming app consolidators, meaning they are all fighting to be that one voice assistant to give you access to millions of apps – in the case of voice ‘skills’ and ‘actions’. By 2021 it is estimated the number of installed AI assistants will overtake the number of humans on the planet. 2 On a global scale this may not feel like a lot, but the smart speaker market represents just a fraction of the devices and channels which AI assistants actually exist. This year it is estimated over 100 million smart speakers will be installed. This shift to voice, and the role it will play in the future of commerce and attracting advertising revenues, is why Google, Apple, Amazon, and Microsoft are all investing heavily in digital assistants and smart speakers. With voice currently associated with wide adoption of smart speakers, marketers need to be planning for this new marketing channel.
In the US alone, it is estimated purchases made through devices such as Google Home and Amazon’s Echo are projected to leap from $2b to $40b by 2022. Search is a critical path to purchase which is why this is so significant. This represents a huge shift and has some big implications for business. It is estimated that 50% of all searches will be made by voice, powered by technology, by 2020. The rise of voice as a tool is no longer an emerging technology, but the next wave of commerce. As Artificial intelligence (AI) has moved from being the ‘future’ to the ‘now, businesses and marketers need to take note of the increasing significance of voice and AI technologies and the impact of these on the way consumers will research and buy online.
0 kommentar(er)
